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This article is from Boostlikes.com about Facebook live streaming, also known as Facebook Live Video, which is a new offering from Facebook that hit brands not that long ago. It’s only been a little while, but already, we’re seeing brands making use of it for marketing purposes.
Facebook live video comes about as a competitor to other big name streaming services, like Twitch.tv, Hitbox.tv, Periscope, and YouTube Live. It’s designed for pages, not for personal profiles, so it’s clearly made as a marketing tool. However, it’s made to function with the Android and iOS apps, and users of Facebook Mentions.
If you haven’t seen a Facebook Live video in action, it’s a pretty interesting experience. It shows up in your feed just like any other video or post, complete with the same autoplay-when-focused settings videos have. However, unlike a normal video, it has a red Live icon in the upper corner. Additionally, rather than accruing comments like other posts, the comments section becomes a live chat function.
This is interesting because it tries to get you to pause your browsing of Facebook to watch, but in general, many people prefer just going from post to post. It doesn’t interrupt you, steal focus, or try to get in your way. It’s relatively passive.
This is actually a bit of a problem. Unlike Twitch or YouTube streams, where you have a dedicated page for the feed, Facebook Live videos show up in the news feed primarily. Yes, people can view the video page specifically, or the page that is doing the streaming, and see it. However, most people experiencing live videos on Facebook are doing it through shared posts on their news feed.
Read More on this informative article here.
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By News Team, Meedah Group Limited
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